Comments on: Is your data ready for selling online? http://www.clavistechnology.com/is-your-data-ready-to-sell-online/ Clavis Technology Fri, 09 Dec 2011 12:06:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mike Spindler http://www.clavistechnology.com/is-your-data-ready-to-sell-online/comment-page-1/#comment-2691 Mike Spindler Fri, 09 Dec 2011 12:06:43 +0000 http://www.clavistechnology.com/?p=1653#comment-2691 The short answer to your question, at least from the standpoint of FMCG, is no. ShelfSnap has done studies on various categories over the last two years. We compared the products actually on shelf in Kroger, Ahold, Walmart, Safeway and other major chains, with the images and data contained within the master-data at manufacturers and their commercial suppliers. Roughly a third of the products on shelf had NO images or data available Roughly a third of the products on shelf had the WRONG images in the database. Images that did not match the package on shelf. In food products where we found the package on shelf differed from the databased item we also found the nutritional facts had changed 2/3rds of the time. This standard, the Consumer Relevance of the images and data in your database is not currently considered in GS1 or other rules. Yet it is the only standard that matters on the digital path to purchase. The short answer to your question, at least from the standpoint of FMCG, is no.
ShelfSnap has done studies on various categories over the last two years. We compared the products actually on shelf in Kroger, Ahold, Walmart, Safeway and other major chains, with the images and data contained within the master-data at manufacturers and their commercial suppliers.
Roughly a third of the products on shelf had NO images or data available
Roughly a third of the products on shelf had the WRONG images in the database. Images that did not match the package on shelf.
In food products where we found the package on shelf differed from the databased item we also found the nutritional facts had changed 2/3rds of the time.

This standard, the Consumer Relevance of the images and data in your database is not currently considered in GS1 or other rules. Yet it is the only standard that matters on the digital path to purchase.

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