Clavis Technology’s Simon Glass co-presented at the launch of The B2C Alliance’s initiative to ensure that nutritional data supplied to consumers through various electronic means, such as the Internet and mobile phones, is as accurate as the Nutrition Facts provided on the back of product packaging.
The group, which was formed by GS1 US and GS1 Canada in conjunction with leading brand owners, technology providers, and retailers, aims to identify ways to provide consumers with authoritative product data, while leveraging existing standards based solutions.
You can download the slides presented at Uconnect Live here.