With websites rapidly becoming the shop window, and shop floor, for many retail outlets how do suppliers know their products are properly represented and described on the endless array of eCommerce sites that customers use in the 21st century?
The term “looking for a needle in a haystack” comes to mind; some retailers and eCommerce sites have so many products listed it impossible to find, let alone keep track of what they are all saying about your products. Is the product description correct or even close to it? Are the dimensions right? Are all the appropriate nutritional statements or product warnings clear and accurate?
Suppliers put a lot of effort into getting all this information clear and accurate on their product packaging. But online shoppers aren’t able to physically see and hold the products to read packaging information before they buy. The data as presented by the online retailer is their only guide and if some of the data is missing, incomplete or incorrect it can cause problems. Missing or incomplete data is like the online equivalent of a store out-of-stock, resulting in missed sales opportunities. At the same time if the data is incorrect it can lead to an increase in the number of complaints and unwanted returns.



