Every morning supply chain directors at consumer packaged goods companies logon to their dashboards to see what has happened over night. On a good day most indicators are green; manufacturing plants are producing and delivering goods to the targets set, and those products are making their way through the supply chain to distribution centres and retail shelves around the world.
But why are customers still complaining? Why are there so many out-of-stocks and is there more efficiency to be squeezed from the system? Is the data right? It’s difficult to answer these pressing questions because few supply chain dashboards, and certainly none that I’ve come across, include a realistic KPI for Data Quality, despite the growing importance of data in managing the modern supply chain.
